Recent Articles
Owning a small business is no easy feat. If you grew up in a tourist town like I did, you come to understand this even just by simple observation. One spring day, you’re walking down main street and you suddenly notice a new shop. It has a newly painted rustic sign, contemporary interior, and an…
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Did you know that an average American eats a commercially prepared meal four times a week? As a whole, that is roughly 18.2 meals per month eaten outside of the home. While most would agree that eating out is almost always more expensive than eating in, sometimes that trip to the pub down the street…
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It is no secret that smartphones, tablets, and the like have begun to take over the United States. An iPhone or Android used to be a neat tool that few and the fortunate had and a hot commodity only some could afford. In less than a decade, there has been a complete turnaround in mobilization,…
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It’s not everyday, or just anyone who can take a visit to one of the most prestigious tech campuses in the country; at least not back when founder and CEO of Patriot IT, Mike Marquardt, received a formal invitation to the Googleplex, global corporate headquarters for Google. Historically, Google never offered any kind of visit…
Read MoreRecommendations and referrals have always been a great way to get more business. The same is true today, but the methods in which these referrals can be made has changed. In fact, a single online referral can be more powerful and reach more people than one made offline. I am talking, of course, about online…
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Online stores live and die by busy shopping seasons just as their brick-and-mortar counterparts do. Look behind the scenes of any successful e-commerce store and you will find a meticulously planned strategy. These 5 tips will help you ramp up for this year’s busy season well ahead of schedule. Tip #1: Be sure your…
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With the advent of modern display technologies, such as the Apple’s retina display, web designers are faced with the issue of having their images that were previously saved at a lower, usually 72ppi resolution, become distorted on such screens. To deal with this issue, we have to resort to vector graphics. Vector images, or scalable…
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Google penalties have become feared by many online marketers over the years. Google is working overtime to improve the quality of the results given to any specific search query. In doing so, they have eliminated a lot of poorly built websites and websites that are of little worth to consumers. Now, the Google spam team…
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SEO is an acronym meaning – Search Engine Optimization. In other words – positioning a website or web page so that it will be found when someone searches using keywords that are most relevant to the content found on that site or page. As a business owner, YOU NEED SEO IF: 1) You want more…
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Business owners are always encouraged to get involved in the affairs of the local community in which they are operating. It is always important that your business is seen as a part of the community, making positive contribution to the people that you serve. These are the buyers that keep you in business and make…
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