Recent Articles

Why Customer Reviews are Important for Local Business Rankings

April 23, 2015
Conversation Bubbles

Customer reviews are now an integral part of any online business, especially local. Reviews are the reference point and trust factor when a customer is considering your product or service. They therefore, need to be an honest representation from past buyers in order to establish credibility. It goes without saying, that negative reviews will negatively…

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Google's Mobile Friendly Update: Is Your Website Ready?

April 7, 2015
mobile friendly vs non-mobile friendly

One of Google’s biggest updates will begin to roll out on April 21st, in which the mobile-friendliness of websites will become a huge part of its search algorithm.  Google has stated that the upcoming mobile-friendliness based update will be bigger than the Panda and Penguin updates, so expect it to have a significant impact on…

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Is Social Media Marketing Right For Your Business?

March 25, 2015
video logo

Social media has evolved dramatically over the last several years. From a mere social networking tool or even recreational tool over decade ago, to powerful business optimization tools; social media has been steadily increasing its presence and role in the business arena. The increasing trend towards the integration of the social media tools into the…

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Benefits of Google Plus for Businesses

March 6, 2015
google plus button

Changes to the way that local businesses advertise are coming rather quickly and differ greatly from past and even current methods. Google Plus is a great service that local business can use to spread the word about their products or services in a quick and effective manner.   Why Businesses Should Use Google Plus There…

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Best Business Advertising Strategies in 2015

February 4, 2015

Many business owners are asking themselves, “Where do I need to advertise in order to reach my target clientele?”. While there are a lot of options available, the answer is not so straightforward. There are a lot of variables that go into promoting your business and ROI should be at the top of that list.…

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How People Search for Businesses

January 28, 2015
viewing web sites on a tablet

Online search plays a crucial role in today’s local business success. Businesses that are well positioned in the search engine results pages, or SERPs,  for the various search engine’s such as Google, Bing and Yahoo will benefit the most as they have increased visibility, more brand exposure and an opportunity to sell their products or…

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Phonebook Advertising is Dead: Why Online Marketing is the Best Option for Local Businesses

January 16, 2015
phone book

Businesses With the expansion of internet advertising in the past few years, the phonebook has become a dying product. However, the creation of the search engine has surpassed the phonebook in all of those categories. The internet is now a much more popular medium for advertisement of businesses of all sizes. Even local business owners…

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Components of a Good Logo for your Website

January 12, 2015
Cake Audio logo

Fundamental aspects of  good logo design A good logo. Every business wants one, and whether you are building a business or considering a remodel of your company’s current image, there are a few things to know and consider. Your business is made up of three branding elements, that is, the image that represents your company…

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4th of July Events Near You

July 2, 2014

If you are like many other busy individuals out there who haven’t nailed down some plans for this 4th of  July, don’t fret! If you live in or in the surrounding Liberty Lake area, you are in for a treat! First Launch This year, some new activities and events will be taking place in this…

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How to Market Your Business through Pinterest

April 23, 2014

Whether you’re a business trying to promote your product, a teacher looking for classroom activities, a mom teaching herself how to plant a garden, or a single guy looking for easy dinner-for-one recipes, Pinterest has a lot to offer.  Since its creation in 2010, the visually based platform has grown to over 70 million users. …

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