Recent Articles
What IS Snapchat? Snapchat was created in October 2012 by a camera company called Snap Inc. It is a mobile social media application by which one can share pictures (or “snaps”) with friends and they disappear completely after a few seconds. By February 2013, the company exploded in popularity, reaching a net worth of $60 million…
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Many mainstream celebrities over the years have said, “Never Google yourself.” But if you are a business owner, or work for an emerging company, or understand anything about marketing, you have probably spent a great deal of time trying to find yourself on ANY search engine. Google is a powerful and well-known name, and as…
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Here at Patriot IT, we emphasize the importance of entrepreneurs learning to utilize the power of social media in an efficient and professional way. The proper timing and presentation of content (not just content alone) is crucial to growing a business in this millennial age where everyone is looking down; and not up at billboards.…
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THIS JUST IN – Your mobile application could be in danger of being exterminated from the App Store, according to an announcement from Apple last month. Don’t panic – if you keep up on regular updates, maintenance, marketing, and improving in accordance with reviews – this does not apply to you. On September 1st of…
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When Apple released its first iPhone in 2007, few people knew what a “smartphone” even meant. A device with internet capabilities? Sure, that made sense. But applications available for download with endless possibilities, manufactured to accomplish tasks and find information we only knew previously via a web browser (and, for older generations, a library)? Revolutionary.…
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Unless it is a viral game (like Pokemon Go), or an everyday app much of the population uses (Facebook, Instagram), so much of iTunes and Google Play applications go unseen outside of the download pages. Mobile applications have transformed society in a many ways, which can spark a healthy competition between small businesses to build…
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“Hello, would you like to sign up with our Reward MyPoints Credit Card today? It will take 5% off your next purchase and it is free.” Customer (reluctantly): “Uh… sure.” “Okay, excellent. Here are the forms; please fill them out thoroughly and customer service will assist you when you are finished.” This situation can be…
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The general purpose of funding a mobile app is to create a return-on-investment. It is one of the most common and costly marketing configurations entrepreneurs who have a service or product they desire to make accessible to consumers can build. But an application is useful not just because a customer will pay anywhere from $0.99…
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You may have heard that Facebook ads are capable of having a high return-on-investment value. While this can be true, many are unaware of the science behind how Facebook has the ability to deliberately and strategically grab the attention of its users. For example, have you ever scrolled through your news feed, refreshed the page,…
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This is a day in age where society opens up a laptop, and not a phone book, when they need to buy or find something. If you have a store and products that you are proud of, then you have probably considered developing an online store or installing an eCommerce plugin to your pre-existing site.…
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