Recent Articles
The general purpose of funding a mobile app is to create a return-on-investment. It is one of the most common and costly marketing configurations entrepreneurs who have a service or product they desire to make accessible to consumers can build. But an application is useful not just because a customer will pay anywhere from $0.99…
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You may have heard that Facebook ads are capable of having a high return-on-investment value. While this can be true, many are unaware of the science behind how Facebook has the ability to deliberately and strategically grab the attention of its users. For example, have you ever scrolled through your news feed, refreshed the page,…
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For marketers everywhere, the question asked when considering advertising a website is, “how much can we afford to spend?” Marcus Andrews of Hubspot writes that this is the wrong question to ask. Instead, he says entrepreneurs should be asking, “for every dollar I spend, how much will I get back?” While this can seem immeasurable…
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Have you ever wondered the purpose and driving force for which each social media network is utilized? Whether LinkedIn is your main game, scrolling through Tumblr is your favorite pastime – or maybe you just use them all – most of us feel confident in one or more, assured that what we are posting will…
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Like many world-renowned giants, many of the largest corporations we see in 2016 had small, humble beginnings. Today, you may see your business in a similar light, dreaming of a bigger tomorrow. So, you try to go cheap on as many things as your can. Trying to take off with a free website that a friend or family member offered…
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Smartphone users need only have apps on their device that provide them with specific resources, entertainment, or otherwise, value. If you don’t use it, lose it, right? Yet each time a mobile phone is purged of an unnecessary application, a service feature is abandoned that a developer very well may have spent months meticulously designing.…
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Sometimes, push notifications can be annoying. They are so-named “push” for a reason, right? Push notifications are truly best utilized when they are sent in respect to a user’s location, promoting valid content at convenient times. An accurate and well-placed advertisement can go a long way; and push notifications do just that – not only in content, but in…
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The most well-known and successful entrepreneurs all began the same way: they had an idea, and they did absolutely anything it took to see it through. They are inspirations in human form showing us all the rewards of never giving up and overcoming opposition. But let’s face it, no matter what your goal is – we are all,…
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Facebook. Twitter. Snapchat. Pinterest. Vine. Periscope. Instagram. Tumblr. Storytelling is a huge part of what it means to be human. These networks are the contemporary platforms we use to tell others who we are. Today in 2016 we are experiencing a culture shift in how human beings interact, tell stories, and especially market. The new platform…
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Owning a small business is no easy feat. If you grew up in a tourist town like I did, you come to understand this even just by simple observation. One spring day, you’re walking down main street and you suddenly notice a new shop. It has a newly painted rustic sign, contemporary interior, and an…
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