Recent Articles
What IS Snapchat? Snapchat was created in October 2012 by a camera company called Snap Inc. It is a mobile social media application by which one can share pictures (or “snaps”) with friends and they disappear completely after a few seconds. By February 2013, the company exploded in popularity, reaching a net worth of $60 million…
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Many mainstream celebrities over the years have said, “Never Google yourself.” But if you are a business owner, or work for an emerging company, or understand anything about marketing, you have probably spent a great deal of time trying to find yourself on ANY search engine. Google is a powerful and well-known name, and as…
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Here at Patriot IT, we emphasize the importance of entrepreneurs learning to utilize the power of social media in an efficient and professional way. The proper timing and presentation of content (not just content alone) is crucial to growing a business in this millennial age where everyone is looking down; and not up at billboards.…
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Unless it is a viral game (like Pokemon Go), or an everyday app much of the population uses (Facebook, Instagram), so much of iTunes and Google Play applications go unseen outside of the download pages. Mobile applications have transformed society in a many ways, which can spark a healthy competition between small businesses to build…
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You may have heard that Facebook ads are capable of having a high return-on-investment value. While this can be true, many are unaware of the science behind how Facebook has the ability to deliberately and strategically grab the attention of its users. For example, have you ever scrolled through your news feed, refreshed the page,…
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For marketers everywhere, the question asked when considering advertising a website is, “how much can we afford to spend?” Marcus Andrews of Hubspot writes that this is the wrong question to ask. Instead, he says entrepreneurs should be asking, “for every dollar I spend, how much will I get back?” While this can seem immeasurable…
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Have you ever wondered the purpose and driving force for which each social media network is utilized? Whether LinkedIn is your main game, scrolling through Tumblr is your favorite pastime – or maybe you just use them all – most of us feel confident in one or more, assured that what we are posting will…
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Sometimes, push notifications can be annoying. They are so-named “push” for a reason, right? Push notifications are truly best utilized when they are sent in respect to a user’s location, promoting valid content at convenient times. An accurate and well-placed advertisement can go a long way; and push notifications do just that – not only in content, but in…
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Facebook. Twitter. Snapchat. Pinterest. Vine. Periscope. Instagram. Tumblr. Storytelling is a huge part of what it means to be human. These networks are the contemporary platforms we use to tell others who we are. Today in 2016 we are experiencing a culture shift in how human beings interact, tell stories, and especially market. The new platform…
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Owning a small business is no easy feat. If you grew up in a tourist town like I did, you come to understand this even just by simple observation. One spring day, you’re walking down main street and you suddenly notice a new shop. It has a newly painted rustic sign, contemporary interior, and an…
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