What is an explainer video?

An explainer video is a short video that can help for a variety of reasons. Do you have customers that are unclear about what your services are? Is there a common question you get asked about your business that you want to address? Are you introducing something new to your company? There are many different examples of why an explainer video might be a great idea for you.

Why do I need one?

While we all understand the importance of written text to convey information, it’s just as important to incorporate video. Everybody loves videos, just ask YouTube! In fact, video attracts two to three times more visitors to your site, so why stick with just text and images?

Humans are naturally built to take things visually. The human brain processes images 60,000 times faster than text. A whopping 90% of information transmitted to the brain is visual. It is clear that the world is obsessed with watching videos. In fact, more video content is uploaded in 30 days than major U.S. television networks have created in 30 years!

We live in a world that loves instant gratification. While this might not be a good trait,  it’s something companies have been taking advantage of for years.  Fast-food chains have made millions off this inherent flaw of human nature. People value their time and anything that can get them from A to B that much easier and faster is a bonus.

What makes up a good explainer video?

Explainer videos should be short and to the point. They should grab the viewers’ attention, hold it, be clear, and concise. They can be jam-packed of information or they can be simple and light-hearted. They should be 1-2 minutes long (due to attention spans and that love of instant gratification I mentioned earlier)

 Explainer video examples

Here is an example of two different explainer videos. This one describes how important it is for restaurants to have a mobile app to offer a loyalty program and mobile ordering and how it can benefit their business.

This video clears up a common misconception for this particular business. Customers were confused with their services, so they wanted a video that clearly presented what they do.

Are you looking for someone to create a great explainer video for your company?

If you’ve made it this far, you’re probably wondering if an explainer video is right for you. Set up a free consultation today and let’s talk.